There is a top seller in each of your store's product categories. This item won't necessarily be the cheapest or have the lowest gross profit, but it will be your consumers' preferred choice in that category. If you use some simple management techniques, you may benefit from this.
1. List the top products in each category
You must be aware of the top seller in each category in order to benefit from the best seller idea. The top-selling item will likely remain the same throughout the year for several categories, like beer. You must analyze your sales data on a monthly basis for other items, such as fruit at a greengrocer, where the best-seller would vary with the seasons.
2. Strategically place top sales inside the category structure
Best sellers shouldn't be placed in the prominent position in the category layout since they will still sell. Put your greatest sellers in the layout's location that would often be used for lesser selling items. They will assist you in raising sales for the whole category.
Customers must see your best-selling products, and shelf talkers will help you do this. For impulsive purchases, use your top selling locations.
3. Request that the group promote the top sellers.
Checklists of top sellers - If your business has a big number of product categories, create a list of best sellers each month and make it accessible to the whole staff. As a result, they have more self-assurance and are able to sell in markets other than their own. You can use the list of US best seller from here.
Encourage your team to highlight top sellers as one of their selling alternatives when buyers are unclear about which product to choose within a category. The phrase "Our top seller is...” is usually a wonderful sales starter. Because it demonstrates that the salesman is knowledgeable about their goods, it will increase the customer's trust in them.
As a consequence, customers begin to trust your team member and are more willing to heed their recommendations.
In many cases, clients will buy the top seller based only on a team member's recommendation. Teach your team to sell up, or let a team member sell up to a more lucrative line.
4. Inform your clients
Customers like purchasing top sellers. They are pleased to buy top sellers if they are unfamiliar with the product category because when uncertain, people look for solace in conformity.
5. Contrast advertising with reality
Make sure your advertising, internal promotions, and sales staff are communicating the same message to the consumer when launching a best selling plan.
Memo to Management
Best-selling tactics are underutilized in certain retail industries while working well in others. With marketing methods that include the top 10, the book and music industries have been using this strategy for many years. Recently, I collaborated with a retail customer where we first used the best selling method. They had no idea which of their items were the most popular before I visited. Their sales of top sellers surged fourfold after we employed shelf talkers and launched the plan.