Whether it’s a very popular bar or a trendy spot, a premium SEO agency can boost customer traffic for eateries worldwide. A critical way that restaurants can develop a devoted clientele is by calling their customers to action. CTA in the website navigation bar or pop-up can help restaurants manage customer actions on their website. Restaurants that allow reservations can deploy a CTA on their website for customers to reserve online or make a call. A case in point is a restaurant that wants customers to make a call before the due date. They can deploy a reservation CTA to show their phone number. They can also deploy a third party.
An example of the use of a pop-up is a restaurant keen on growing its loyalty program. It can add a pop-up for customers to register and get updates.
Next, we discuss some more tools for restaurants to advertise themselves.
Ads
Several restaurants run local-exclusive Google Ads for their clients to make reservations for private parties. In this way, the restaurants boost their customer traffic. Some restaurants even have tie-ins with an applicable local event, including a trade show. In this way, their ad is more likely to be seen by people from another town seeking a place for a meeting, etc. A prudent thing for a restaurant to do is to deploy a specific landing page related to the Google ad. The landing page should be precise about the reason that people can reserve the restaurant.
Menus
People who arrive at a restaurant’s website would not like to search for its menu. Thus, the menu has got to be noticeable. What would be a straightforward thing to do? The answer is uploading a PDF for the menu. However, the downside to this process is that restaurants cannot implement keyword ranking of their website in the menu. Writing out the real menu on the restaurant website immensely boosts SEO ranking. There is another advantage of doing this. Review sites and third-party apps can easily pull the menu for people trying to find the best source for a delicacy.
A premium Boston Digital Marketing Agency custom builds menus that restaurant authorities can easily add, organize, and edit themselves.
Third-party integrations
Most customers resort to several widgets and tools to evaluate restaurants. Restaurants will do well by including these on their websites as a part of the user experience. What is the advantage of these third-party integrations for restaurants? They will convince the customers that the restaurants are the right place to be.