Many people believe that chatbots are exclusively for customer support. However, the use of chatbots to answer the questions of customers is a way of leveraging chatbots. The proper setup enables a chatbot to power a company's marketing.
In this way, the company does not miss a lead. Statistics show that more than 50% of shoppers are more likely to purchase from a company they can message.
Thus, live chat is suitable for a company that wants to make its marketing tactic more efficient. The question is how a company can staff live chat for its marketing without increasing its headcount? The answer is chatbots.
Chatbot marketing – what is it?
Chatbot advertising is an advertising technique that draws on computer programs to mechanize interactions with customers and prospects. The company can deploy a chatbot in its website or app to generate sales.
Chatbot advertising helps a company engage with leads anytime and at any capacity, whether it’s advertising and sales squad is online. A company can deploy chatbots to commence discussions with visitors on its website, qualify leads, and even promote customers.
Chatbots help a company engage and qualify leads
A company can create a chatbot to show its website guests a simple prompt. An example is, "How can I assist you – Do you have any questions?" Another example is a welcome video to make way for discussions.
Next, bots can ask further questions to amass essential qualification particulars like email address and company size.
Chatbots send the company's leads and prospective customers the precise messages the company wants them to see. The company defines the rules for the messages. Assume a company wanting its bot to be visible to website guests who have not signed in.
The company can do that. Assume a company wanting its best chatbot to be visible to guests not signed in and having spent 30+ seconds on the pricing page. The company can do that.
A great plus point of chatbots is that they run constantly. They will keep a company's advertising engine going when its team members aren't present and save their time when they're working.
Next, we discuss the essential digital advertising channels aspects that chatbots can mechanize.
Guests staying on the pricing page for minutes or clicking on the button "Get more info" are undoubtedly interested in a product. The company can create a chatbot to qualify them and reserve a call with the sales squad.