Have you started your new business? Are you confused about trademarking your business name? As it is your company’s reputation, you should trademark your business much before setting up your business. Do not let your competitors use your business name for their own. If you have brainstormed your business name, try to opt for trademarking it to avoid any infringement problems. If infringement issues crop up after trademarking, you can take legal steps for it. The following part of the article will help you know how trademarking your business name shall prevent others from using it.
The necessity of registering a trademark
The necessity of registering a trademark also depends on the geographic location of your business. You have to think about your competitors in the market and opt for a registered trademark. Apart from this, you have to look for the type of business you are opening. Also, it is the start of your business; you have to consider the time and money required to register your trademark.
With a registered trademark, you get some exclusive rights on your business name that you can solely exercise. By this, you can use your brand name nationwide and let your customers know about the goods and services that your business caters to. Trademark enforcement under federal law is robust protection of your trademark. But you will be responsible for looking for unauthorized use of the brand by others.
What can business names are trademarked?
Under USPTO, only business name trademarks can be registered. For any related information, you can go through any website. If your trademark name is distinctive, it would be easier for you to trademark it.
Newly coined or created names such as ‘Xerox’ becomes accessible to trademark. Therefore, these names get the best protection and cannot be infringed. If the business name is using some words that already exist, it becomes easy to opt for a physicaladdress.
Names that indicate a product without giving many details about it are interesting as customers search for the same and try to get its services or goods.
It would be best to remember that descriptive business names are the hardest when it comes to trademarking. This might include personal reputations as well as location names. However, USPTO rejects registering for a descriptive trademark. But it has an exception if you can show that the words used in the business name are commonly known among people. This shall help customers to associate with your business name easily.