Jewelry businesses represent a unique market. They are not geared towards selling a necessity or a convenience. Rather, the sale of jewelry is based on promoting symbolic emotions from traditions that go back hundreds of years. Factoring this into your jewelry marketing strategy can make a huge difference.
Selling jewelry is an art: there may be innate talent, but without the right skills and strategies it would be very difficult to move your business forward and dominate the market. In this post, we'll talk about some online marketing ideas and strategies help you make money from selling jewelry from home.
Choose the appropriate audience
Different types of jewelry will have different audiences so it is key to take into account who your products are aimed at when creating a complete marketing plan. In this step you must establish your target audience, the goal behind your marketing strategy and what makes this audience special.
Segmenting - or defining - your target audience is one of the most important steps in any effective marketing plan. By analyzing it to identify key segments, you will be selecting specific groups of people for whom you will design a specific marketing message. It is not about your jewelry being seen by as many people as possible, but about attracting the right audience with the right message.
What differentiates segmentation marketing from other types of marketing is that within the group of potential consumers there will always be someone more important. This means that to achieve effective results, it will be necessary to exclude certain people, but it is effective because you will not only sell your products, but you will also create a relationship with a satisfied audience that will value your products.
Create an emotional story
Emotions are the main force behind a successful campaign. In fact, a study conducted by the Digital Marketing School found that consumers emotionally engaged with a company spend twice as much as non-engaged customers. This couldn't be truer for jewelry businesses.